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如何避免割韭菜式的加盟?

来源:>醉仙鸭 日期:2024-03-20 发布人:

任何一种创业形式都可能有亏有赚,都说选择大于努力,如果选错加盟,不仅加盟费付之东流,可能后期营业也会亏损

Any form of entrepreneurship can have both losses and profits. It is said that choice is greater than effort. If you choose the wrong franchise brand, not only will the franchise fee go to waste, but your business may also suffer losses in the future

那我们该如何去分辨一些割韭菜式的加盟呢?给大家总结了3点小

How can we distinguish between some leek style franchises? I have summarized three small points for everyone

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加盟费高,选址随意

High franchise fees and arbitrary site selection

某些加盟为了快餐式扩张对加盟商来者不拒,开店地址审核随意,收取高昂的加盟费,后期店铺位置客流不理想,每个月还要承担租金、人工、水电费,终以倒闭告终

Some franchise brands, in order to expand in a fast food style, do not refuse franchisees. They conduct random store address audits and charge high franchise fees. In the later stage, the customer flow of their store location is not ideal, and they also have to bear monthly rent, labor, and water and electricity costs, ultimately leading to bankruptcy

家倒闭的店里90家的倒闭原因几乎都是因为选址,所以对选址审核随意或不需要审核的一律

The reasons for the closure of 90 closed stores are almost all due to site selection, so brands that are subject to site selection review at will or do not require review are all subject to review

开店成功率

Success rate of opening a store

敲定一个前,研究一下该的开店成功率,如果该的开店生存率/成功率过于低就该认真审视一下究竟是的选址系统或运营方法有问题还是该的产品在市场上不具吸引力,这三点中的任何一点对加盟商来说都是致命的潜在风险

Before finalizing a brand, study the success rate of the brand's store opening. If the survival/success rate of the brand's store opening is too low, carefully examine whether it is a problem with the brand's location selection system or operation methods, or whether the brand's products are not attractive in the market. Any of these three points is a fatal potential risk for franchisees

总部是否提供支持

Does the headquarters provide comprehensive support

如果一个能提供0-1的搭建帮助,比如选址/设计/装修/设备等,并提供后续的运营支持,如门店运营支持/活动方案支持/数据分析支持/设备支持等,可见该对加盟商的重视与用心

If a brand can provide 0-1 construction assistance, such as site selection/design/decoration/equipment, and provide subsequent operational support, such as store operation support/activity plan support/data analysis support/equipment support, it can be seen that the brand attaches great importance and care to franchisees

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