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休闲食品加盟店的营销小诀窍
来源:http://www.zuixianya888.com 时间:2016-8-15 15:12:43
休闲食品加盟店的营销小诀窍:
Casual food franchise marketing tips:
: 价格是营销史上经久不衰的不二利器,首先,价格促销获益的多数,都是为食品加盟店创造利润的主力军,他们比一般没有粘性的客户,更加关心店面里的活动信息,这就是营销所以面对的主要客户,因此,在做价格促销的时候,重要的,是关心这些客户,更在意的地方在哪里,这是为了增加他们的满意程度,从而留住客户的忠心。
The first: the price is the marketing history enduring best weapon, first of all, the majority of price promotion benefits, are the main force for the food stores to create profits, they tend to not viscous customers, more concerned about the store event information, this is the main customers of marketing so, therefore, when price promotion, the most important, is concerned about the customer, care more about the place where, this is to increase their degree of satisfaction, thus retain customer loyalty.
第二:就是影响那些消费不大,又或者是没有来消费过的潜在用户,用活动和设计醒目的促销内容,得到一次优秀的优惠活动,获得一个让人有好感的店面形象,这是为了潜移默化的,影响附近的消费人群,而店面在做这些活动的时候,也要有一个长期的打算,不要为了图一时暴利,而丢失自身店面品牌以及潜力。
Second: the consumption is little, or no potential users to consumption, with activities and designing eye-catching promotional content, get a good discount activity, get a feel good store image, this is to influence character by environment, near the impact of consumer groups, and store in doing these activities, also should have a long-term plan, not to chart a windfall, but lost their own store brands and potential.
第三 :如果小型食品店或者自主开的食品店很难做出大规模影响的促销,那就要利用连锁加盟的优势,不做单一种类的促销活动, 要根据食品种类全面促销做起来,同时还可以结合总部媒介进行宣传等。
Third: if small food stores or independent grocery stores are difficult to make a massive impact of promotions, it must use chain advantage, not a single type of promotional activities, according to the types of food comprehensive promotion to do, but also can be combined with the headquarters of media publicity.
第四:在此,也要为大姐所解释下,促销,不等于打折,食品加盟店不能一直沿用老套的方式去做,要不断的创新,结合节日,或者周边变化等,推陈出新,初符合自己店面,能带来正面效果的优惠活动。
Fourth: in this, be interpreted as the eldest sister, promotion, is not equal to the discounted, food stores can not always use the old-fashioned way to do, to constant innovation, combined with the festival, bring forth the new through the old or the surrounding changes, first, in accordance with their store, can bring the positive effect of preferential activities.
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