There are many bad phenomena in the market now, with too many friends selling their own devices, too many friends wanting to transfer their storefronts, and too many friends having such poor business. As entrepreneurs, what a terrible and regrettable situation this situation is. Here is another reminder that investing carries risks and entrepreneurship requires caution.

造成这种局面的现象，我认为是大家在投资的时候太仓促了，基础没打好就匆忙上手了，看着别人开店那么火爆，自己也想发一笔，就这样模糊了自己的眼睛，匆忙的把店开了起来，的结果是匆忙的关门大吉了。

The phenomenon that caused this situation, I believe, is firstly due to people being too hasty when investing, not laying a good foundation and hastily starting. Seeing others opening stores so popular, I also want to make a contribution, so I blurred my eyes and hastily opened the store. In the end, I hastily closed the store.

要明白你开店的几个问题，盲目性越大失败率越高，下面我列出更重要的两点！

To understand a few key issues in your store opening, the greater the blindness, the higher the failure rate. Below, I will list the most important two points!

1，选址问题非常重要，有的人对选址轻视了，也是直接导致失败的原因之一。选址选的不正确，就是人流量再大也不行，因为这根本就不是卖鸭子的地方，所以说卖什么产品得选择专门对口的街道才行。

1. The issue of site selection is very important, and some people underestimate it, which is also one of the key reasons that directly leads to failure. The choice of location is incorrect, even with a large pedestrian flow, because this is not a place to sell ducks at all, so it is necessary to choose a specifically targeted street to sell any products.

还有一点，即便选择对了街道，但是你选的位置很偏人流量太小，也是造成生意惨淡的重要原因之一。所以还是那句老话，选择正确的街道，正确的位置（十字路口、菜场边或菜场对面千万不能菜场里面，小区边，大，学校），才是你的选择！还有就是配料不好肯定做不出什么好产品！

Another point is that even if you choose the right street, the location you choose is biased and the traffic is too low, which is also one of the important reasons for the poor business. So, as the old saying goes, choosing the right street and the right location (intersection, next to or across from the vegetable market) is your best choice! Also, if the ingredients are not good, you will definitely not be able to produce any good products!

开店营销问题，有的人开店了，先搞了促销，但是提不上来，有的是提上来了顾客少了，有的眼看顾客逐日减少，却不做任何营销策划，不把人气挽上来，只坐以待毙，更终的结果是关门大吉。一个好的生意人，必须懂得怎样经营自己的店铺，怎样可以达到经久不衰，这完全得靠个人怎样去经营策划了，这是生意人必须所具备的特点，醉仙鸭这行就说明了一种现象，同样生意，有的人做的很火，有的人生意很惨淡，其中的窍门还需大家自己去掌握经验，总结教训、不断学习，想尽一切办法经营好自己的店铺。

The marketing problem with opening a store is that some people start with promotions, but the price cannot be raised. Some may see fewer customers as the price increases, while others may not make any marketing plans as customers decrease day by day. They do not increase popularity and just sit idly by, ultimately resulting in a successful closure. A good businessman must know how to manage their own store and how to achieve long-lasting success. It all depends on how individuals manage and plan. This is a characteristic that a businessman must possess. The Drunken Immortal Duck industry illustrates a phenomenon. Similarly, some people do very well in the same business, while others have a bleak life. The trick is for everyone to master their own experience, summarize their lessons, and constantly learn, Do everything possible to manage your own store well.

总而言之，这个醉仙鸭虽然是一个比较挣钱的项目，但是里面的讲究也非常多，看似外表简单是事情，往往干起来却实很艰难的一件事，所以在这里提醒想开店的朋友们，醉仙鸭虽然很挣钱，但是市场很混乱、水很深，创业的朋友需擦亮了眼睛，不绕弯路、不走死路。但是你看准了商机也不要错过，毕竟人生的机遇不是很多，其中的抉择还得需要大家自己来定断了。切记：一定要选择不加任何添加剂的，不然你的顾客会越做越少！

In summary, although this Drunken Immortal Duck is a relatively profitable project, there are also many details involved. Although it may seem simple on the outside, it is often a difficult task to do. Therefore, I would like to remind friends who want to open a store that although Drunken Immortal Duck is very profitable, the market is chaotic and the water is deep. Entrepreneurs need to keep their eyes open and avoid detours or dead ends. But you should not miss out on business opportunities, as there are not many opportunities in life, and the choices still need to be made by everyone themselves. Remember: Be sure to choose products without any additives, otherwise your customers will make fewer and fewer!