餐饮美食店如何吸引顾客

　　How to attract customers in food and beverage restaurants

　　一、打造特色

　　1、 Creating distinctive features

　　现在的人都比较喜欢有特色的东西，如果美食都千篇一律，那么，势必会让美食爱好者觉得没有什么吸引力，反之，如果你的餐饮美食店有自己的特色美食，那么，这时候自然也就可以吸引对特色美食感兴趣的人群。打造特色的方式有很多种，比较常见的就是图片带来视觉刺激，美食带来味蕾自己，从而让顾客成为店铺忠实粉丝。

　　Nowadays, people tend to prefer unique things. If the food is all the same, it will inevitably make food enthusiasts feel that it is not attractive. Conversely, if your restaurant has its own unique cuisine, it can naturally attract people who are interested in special cuisine. There are many ways to create unique features, and the most common one is to use pictures to bring visual stimulation, and food to bring taste buds, so that customers can become loyal fans of the store.

　　二、打造便民服务

　　2、 Creating convenient services

　　有的人可能会在逛累了以后想找个地方坐一坐，要是恰好你的店铺有这样的服务，自然也就能够吸引他们的注意力，也能引导消费，当然，要是遇到路过的行人问路或者咨询，也要注意热情回答他们的问题，这也是自己拓客的重要手段之一。另外，有的餐饮美食店可能还会提供避雨或者借伞等等服务。

　　Some people may want to find a place to sit after getting tired of browsing. If your store happens to have such services, it can naturally attract their attention and guide consumption. Of course, if you encounter passersby asking for directions or consulting, you should also pay attention to answering their questions warmly, which is also one of the important ways to attract customers. In addition, some food and beverage restaurants may also provide services such as shelter from rain or borrowing umbrellas.

　　三、做好让利

　　3、 Make good concessions

　　这里所谓的让利并不是单纯的让利，而是要跟顾客达成一致，让顾客认为选择你的餐饮美食店值得，从而成为店铺的忠实顾客。有的人可能会认为让利会让自己的利益减少，但是，合理让利却能够让利益点得以维持，是让店铺持久发展的关键。

　　The so-called discount here is not simply a price discount, but to reach an agreement with customers, make them think that choosing your restaurant is worth it, and become loyal customers of the store. Some people may think that offering discounts will reduce their own interests, but reasonable discounts can maintain the points of interest, which is the key to ensuring the sustainable development of the store.

　　四、做好回头客活动

　　4、 Carry out repeat customer activities

　　想要让自己店铺的客流量更高，那么，就要注意根据情况做好回头客活动，有的店铺可能会在顾客消费达到以后给顾客办理一张卡，让顾客下次就餐时候可以享受到相对优惠的。而有的店铺可能会推出特价菜，吸引喜欢吃某道菜的顾客前往就餐。有的店铺可能会在顾客生日时候给出优惠。

　　If you want to increase the customer flow of your store, you should pay attention to organizing repeat customer activities according to the situation. Some stores may apply for a card for customers after they have spent a certain amount of money, so that customers can enjoy relatively favorable prices for their next meal. Some stores may offer discounted dishes to attract customers who enjoy a particular dish to dine. Some stores may offer discounts on customers' birthdays.

　　五、注意口碑

　　5、 Pay attention to word-of-mouth

　　在有时间的情况下可以跟店里的顾客交流交流，问问顾客对自己店铺的美食有什么看法，也可以选择采取活动的方式吸引顾客评价美食，每一个顾客提出的问题都要重视。除此以外，也要注重培养的服务人员，让他们能够用心接待每一位顾客，当顾客用餐体验变好以后，自然会乐意推给身边人。

　　When you have time, you can communicate and exchange ideas with customers in the store, ask them about their opinions on the food in your store, and choose to use activities to attract customers to evaluate the food. Every question raised by customers should be taken seriously. In addition, it is also important to focus on cultivating professional service personnel, so that they can receive every customer with care. When the customer's dining experience improves, they will naturally be willing to recommend it to those around them.

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