1.精准定位，了解顾客需求

1. Accurate positioning, understanding customer needs

每一款产品的成熟发展都不是偶然的，餐饮是经过多次的调整与改进，在深入分析客源群体，经过市场调查，根据大众需求所做出的精准定位，来进行产品的改进。

The mature development of every product is not accidental. Catering brands have undergone multiple adjustments and improvements, in-depth analysis of customer groups, market research, and precise positioning based on public demand to improve their products.

2.紧跟市场，对产品做出改良

2. Keep up with the market and make improvements to the product

网络化新媒体时代，快速发展的餐饮市场，逐渐趋于饱和，怎样才能在众多餐饮中独占鳌头？网络发展，当下产品已经不能满足于人们日益增长的审美多样化需求，这就要求餐饮在迎合受众需求的同时进行产品的改良与创新，根据顾客的需求做出创新化餐饮。

In the era of networked new media, the rapidly developing catering market is gradually becoming saturated. How can we dominate among numerous catering brands? With the development of the internet, current products can no longer meet people's increasingly diverse aesthetic needs. This requires catering brands to meet the needs of the audience while improving and innovating their products, and making innovative branded catering based on customer needs.

3.服务良好，多渠道宣传

3. Comprehensive service and multi-channel promotion

发展离不开良好的服务态度，更离不开多渠道的宣传。对定位做好精确的定位，以线下推广，线上传播的形式进行多渠道宣传推广，具体可表现为，线下促销活动，线上新媒体传播。通过多种形式的传播互动扩大影响力。

The development of a brand cannot be separated from a good service attitude, let alone multi-channel brand promotion. Firstly, accurately positioning the brand and conducting multi-channel brand promotion through offline and online dissemination, which can be manifested as offline promotional activities and online new media dissemination. Expand brand influence through various forms of communication and interaction.

餐饮加盟要找准切入点，对市面上的餐饮市场进行的分析，选择具有较高竞争力的产品，让顾客在享受服务的同时感受到真诚的关怀，从而对产品产生一种信赖感和亲切感，慢慢的加盟与顾客之间就会形成一条坚固的“情感链”，这样才能保障客源的稳定性。

Catering franchisees need to find the right entry point, conduct professional analysis of the catering market on the market, choose products with high brand competitiveness, let customers feel sincere care while enjoying service, and thus develop a sense of trust and familiarity with the products. Gradually, the franchise brand will form a strong "emotional chain" with customers, which can ensure the stability of customer sources.