步 了解行业并明确定位：选择什么类型的餐饮？
The first step is to understand the industry and clarify its positioning: what type of catering brand should be chosen?
餐饮行业瞬息万变，新、新产品不断涌现，人们的消费习惯也在随时发生变化。这早已不是一个没有门槛的行业。
The catering industry is constantly changing, with new brands and products constantly emerging, and people's consumption habits are also constantly changing. This is no longer an industry without barriers.
对于初涉餐饮业的创业者来说，对行业本身的了解和持续学习很重要。拥有200多家加盟店的犟骨头创始人艺伟认为，保持敬畏之心非常关键。
For entrepreneurs who are new to the catering industry, it is important to have an understanding and continuous learning of the industry itself. Wang Yiwei, the founder of stubborn bones with over 200 franchise stores, believes that maintaining a sense of awe is crucial.
除此之外，还要对市场大环境有个清晰的认识。比如，现在当地流行什么，以及流行的趋势；一二线城市流行什么：不要做背离市场流行趋势的事情，也好不要做盲目跟风的事情。
In addition, it is necessary to have a clear understanding of the market environment. For example, what is currently popular in the local area and the trend of the trend; What is popular in first and second tier cities: Do not deviate from market trends or blindly follow the trend.
接下来，你要考虑的就是：结合资金能力，明确自己餐饮的定位，要做什么样的餐饮，吸引什么类型的消费人群。
Next, what you need to consider is: combine your financial capabilities, clarify your catering positioning, what kind of catering to do, and what type of consumer group to attract.
餐饮创业的定位大致可以分为3类：
The positioning of catering entrepreneurship can be roughly divided into three categories:
1. 低端路线。
1. Low end routes.
资金有限，小投资、小客单价的刚需产品，做金字塔底端庞大消费人群的生意。
Limited funds, small investments, small customer unit prices for just needed products, doing business with a large consumer base at the bottom of the pyramid.
2. 中端路线。
2. Midrange route.
资金尚可，做有格调的中端消费人群的生意。
Affordable funds, engaging in business with a stylish mid range consumer base.
3. 路线。
3. High end routes.
资金充沛，做有档次的场景、体验式消费人群的生意。
Abundant funds, engaging in upscale scenarios and experiential high-end consumer business.
想了解哪些餐饮更适合自己，一家靠谱的餐饮加盟服务平台也必不可少，比如餐饮老板内参旗下的海螺餐创（微信号：hailuocanchuang），一直致力于为创业者提供项目。
To understand which catering brands are more suitable for oneself, a reliable catering franchise service platform is also essential, such as Hailuocanchuan, a subsidiary of catering owner Neishen, which has been committed to providing high-quality projects for entrepreneurs.
加盟者只有做到心中有数，这样开一家餐饮加盟店才能在自己的掌控之中。
Franchisees must have a clear understanding, so that opening a catering franchise can be under their own control.
第二步 对加盟进行考察，评估可行性
The second step is to conduct a comprehensive assessment of the franchise brand and evaluate its feasibility
知己知彼，才能百战不殆。
Knowing oneself and the enemy is the key to being invincible in all battles.
对某个餐饮有加盟意愿后，对它的考察尤为重要，特别是加盟的门店数量、直营店和加盟店。
After having a willingness to join a certain catering brand, it is particularly important to examine it, especially the number of franchise stores, direct stores, and franchise stores of the franchise brand.
考察门店数量。门店数量说明了的沉淀（包括运营经验和市场经验等）。有足够的发展时间与经验的沉淀，才能有足够的门店数量。那种只有两三家门店的加盟，和做了两三百家的相比，前者的加盟风险还是要大一些。
Inspect the number of stores. The number of stores indicates the precipitation of the brand (including operational experience and market experience, etc.). Only with sufficient development time and experience can there be a sufficient number of stores. Compared to brands that have only two or three stores, franchised brands with only two or three hundred stores still have a higher franchise risk.
考察直营店。直营店是该的样本，从直营店的经营状况能判断出发展的一个状况，也能看出标准化做得如何。
Inspect direct stores. Direct stores are a sample of the brand, and the operating status of the direct stores can determine the development status of the brand, as well as the standardization of the brand.
考察加盟店。考察加盟店是看总部标准化可复制性的效果如何，在考察的时候不仅需要看门店的经营状况，还需跟加盟店的老板咨询总部的后期扶持政策，比如：是否提供完善的加盟商选址经验、技术培训、门店运营等。
Inspect franchise stores. Examining franchise stores is to assess the effectiveness of headquarters' standardization and replicability. During the inspection, it is not only necessary to look at the operating status of the store, but also to consult with the owner of the franchise store about the headquarters' later support policies, such as whether to provide comprehensive franchise location experience, technical training, store operation, etc.
第三步 准备资金要分为3部分，养店资金很关键
The third step is to divide the funds into three parts, and the funds for maintaining the store are crucial
粮草先行，不打无准备之仗。
Food and grass go first, do not fight unprepared battles.
确定要加盟的餐饮后，就是资金准备阶段了。
After determining the catering brand to join, it is time to prepare the funds.
对于初次做餐饮加盟的创业者，有以下建议：开一家店的准备资金占自有资金的30%—50%。创业者不能把所有的积蓄都拿出来，更不能借钱去做，这个是有风险的。
For first-time food and beverage franchisees, the following suggestions are: the preparation funds for opening a store account for 30-50% of their own funds. Entrepreneurs cannot take out all their savings, let alone borrow money to do it, as it carries risks.
资金准备主要分为前期、中期和后期：
Fund preparation is mainly divided into early, mid-term, and later stages:
前期的加盟资金准备。加盟店涉及到的有加盟费、保证金、设备费等，这方面需要注意有关保证金的退还、加盟费的递增，以及门店转让后，合作关系的变更等，都要根据自己的实际情况商讨清楚。中期的养店资金准备。初次创业者很容易忽视养店资金，开业之后应该有一些储备资金或者叫流动资金，尽管店铺前期不盈利，这笔储备资金也能支持店铺运营两个月到三个月，这个很关键。后期的营销资金准备。在营销上也应该有一部分专用资金的投入，因为加盟总部会给新店一些针对性的营销方案，这些营销方案需要加盟商花钱去执行。
Preparation of franchise funds in the early stage. Franchise stores involve franchise fees, deposits, equipment fees, etc. In this regard, it is necessary to pay attention to the refund of deposits, the increase of franchise fees, and the change of cooperation relationship after the transfer of the store, all of which should be discussed based on one's own actual situation. Medium term store maintenance fund preparation. It is easy for first-time entrepreneurs to overlook the funds for store maintenance. After opening, there should be some reserve funds or working capital. Although the store is not profitable in the early stages, this reserve fund can also support the store's operation for two to three months, which is crucial. Preparation of marketing funds in the later stage. There should also be a dedicated investment in marketing, as the franchise headquarters will provide targeted marketing plans for new stores, which require franchisees to spend money to execute.
总之，做好充足的资金准备，“粮草”充沛，“打仗”才敢勇往直前。
In short, it is only with sufficient financial preparation and abundant "food and grass" that one dares to move forward bravely in "war".
第四步提高风险意识、制定个性化的经营策略
Step 4: Improve risk awareness and develop personalized business strategies
同样的，为什么有的加盟店生意火爆，有的却会失败？
Why do some franchise stores have hot business while others fail for the same brand?
某餐饮加盟总部的负责人告诉内参君，主要有两方面的原因：
The person in charge of the franchise headquarters of a certain catering brand told Nei Canjun that there are two main reasons:
1.店铺选址出现问题。
1. There is an issue with the location of the store.
在两百家加盟店中，有5家店铺亏损或者出了其他问题。这其中大多数都是加盟店的位置有问题，有些加盟商“不听话”，不认同总部的选址评估结果，一意孤行。
Out of the 200 franchise stores, 5 have suffered losses or other problems. Most of these are due to issues with the location of franchise stores, and some franchisees are "disobedient" and do not agree with the headquarters' site selection evaluation results, blindly acting.
2.加盟商投入精力不够。
2. Franchisees do not invest enough energy.
部分加盟商自己还有其他的主营业务，在店铺投入的时间精力比较少，就会出问题。
Some franchisees also have other main businesses and invest less time and energy in their stores, which can lead to problems.
加盟并不是一劳永逸，只是把风险尽可能降低。餐饮并非想象中那么简单，有些人说：“好学肯干的人，做三年才算入门，想当甩手掌柜，不出三个月就要关门。”
Joining is not about once and for all, it's about minimizing risks as much as possible. Catering is not as simple as imagined. Some people say, "A person who is eager to learn and willing to work will only get started after three years of experience. If they want to become a shopkeeper, they will close within three months
餐厅一旦亏损可能就会比较严重，所以需要加盟者保持警惕、提高风险意识。
Once a restaurant loses money, it may be quite serious, so franchisees need to remain vigilant and increase their risk awareness.
如何才能降低加盟餐饮的风险？这要根据你选择加盟的餐饮，制定不同的经营策略。
How can we reduce the risk of joining a catering brand? This requires developing different business strategies based on the catering brand you choose to join.
如果选择的是强势，总部对门店的各个方面要求都会很细致，很严格，留给加盟者自己发挥的空间很小，但是风险也会小些。加盟商此时重要的就是执行，投入时间去执行方案，认真贯彻总部执行标准、服务标准、卫生标准等，风险就会降低很多。
If you choose a strong brand, the headquarters will have very detailed and strict requirements for all aspects of the store, leaving little room for franchisees to exert themselves, but the risk will also be smaller. The important thing for franchisees at this time is to implement, invest time in implementing the plan, and conscientiously implement the headquarters' implementation standards, service standards, hygiene standards, etc., which will greatly reduce risks.
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