【1】 Examining the market and making a plan: Before joining, it is necessary to prepare a plan, based on one's own investment limit and overdue profit and return, to examine the industry - specific projects - specific brands. After choosing an industry that you like or are familiar with, you also need to calculate whether there is expected profit potential.

【2】多对比、多考察：目前来说，很多行业项目能加盟的品牌有很多。在看品牌宣传的时候肯定是各种好，但是如果真的想加盟投资，就一定要亲自前往总部、其他加盟店多看多对比，通常越有实力越欢迎考察，而且在咨询期间，能真实阐述所有费用来源，加盟费、运营费、设备费、物料费、装修费、房租、人员费等，不隐瞒，不刻意算低成本夸大收益。

【2】 Multiple comparisons and inspections: Currently, there are many brands that can join in many industry projects. When looking at brand promotion, there are definitely various advantages, but if you really want to join and invest, you must personally go to the headquarters and other franchise stores to see and compare. The more powerful you are, the more welcome you are to investigate. During the consultation period, you can truthfully explain all the sources of expenses, including franchise fees, operating expenses, equipment costs, material costs, decoration costs, rent, personnel costs, etc., without concealing or deliberately calculating low costs or exaggerating profits.

个人建议在预算范围内，尽量选择知名度高的、有企业保障的大品牌，这样后期经营会靠谱点。一些小品牌加盟费不高，但是由于知名度小、经验不足、管理模式不成熟等各方面原因，经营起来难度也大，客流很难稳定。

Personally, it is recommended to choose well-known and guaranteed large brands within the budget range, so that future operations can be more reliable. Some small brands have low franchise fees, but due to various reasons such as low visibility, lack of experience, and immature management models, it is also difficult to operate and customer flow is difficult to stabilize.

【3】资质查询：观察营业执照注册时间，一般来说经营时间能够反映这个企业的经营和适应市场的能力。而商业特许经营备案的申请审核严格，所以能拿到这个证书的品牌，至少是合法合规的品牌。当然，选项目不能单一依靠资质来判断，需要多方位考察。

【3】 Qualification inquiry: Observing the registration time of the business license, generally speaking, the operating time can reflect the business operation and market adaptability of the enterprise. The application review for commercial franchise registration is strict, so the brand that can obtain this certificate is at least a legitimate and compliant brand. Of course, selecting a project cannot rely solely on qualifications, it requires multiple inspections.

【4】系统化培训：对于靠谱的加盟品牌来说，店务管理、营销方式、网络平台管理、差评处理、财务核算等精细系统化培训，理论知识，门店实操缺一不可。而一些宽敞明亮的样板间教学，令人心动，但实际操作则相差甚远。

【4】 Systematic training: For reliable franchise brands, detailed and systematic training such as store management, marketing methods, network platform management, negative review processing, financial accounting, etc., theoretical knowledge, and store operation are indispensable. Some spacious and bright sample rooms for teaching are exciting, but the actual operation is far from satisfactory.

创业可以自己做自己的老板，很多的人看到了加盟事业的发展，然而如今实体店受到电商冲击，竞争压力凸显，因此对于一些诸如服装、饰品等加盟品牌店的要求会更高。

Entrepreneurs can be their own bosses, and many people have seen the development of franchise businesses. However, nowadays, physical stores are under the impact of e-commerce, and competition pressure is prominent. Therefore, the requirements for some franchise brand stores such as clothing and accessories will be higher.

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