小餐饮加盟店都想开到繁华的商业中心。难道是位置越好生意就越好吗？当然要看看你的资金链，根据自身的资本实力进行选址。无论选择哪个商圈，选址敲定前一定要算清楚一笔账。除去房租人力采购等前期预估成本，餐馆要想盈利，保本点大概是多少，实现盈利是否有压力。

Small restaurant franchisees all want to open in bustling commercial centers. Is it true that the better the location, the better the business? Of course, you need to look at your funding chain and choose a location based on your own capital strength. Regardless of which business district you choose, it is important to have a clear account before finalizing the site selection. Excluding pre estimated costs such as rent, manpower, and procurement, what is the approximate breakeven point for a restaurant to make a profit, and is there any pressure to achieve profitability.

选定商圈以后，还要综合考量店铺在商圈所处的位置，周边的交通情况。以每天中午晚上为时间节点，通过对周边餐馆的人流量进行“蹲点”统计，则是得到客流量数据及解析消费群体特征的“笨”也是有效的办法。

After selecting the commercial district, it is necessary to comprehensively consider the location of the store in the commercial district and the surrounding transportation situation. The most clumsy and effective way to obtain passenger flow data and analyze the characteristics of consumer groups is to conduct "spot check" statistics on the pedestrian flow of surrounding supermarkets and restaurants at noon and evening every day.

选好地址不等于选好的店铺。店铺是千挑万选出来的，除了地址，各位老板还得充分计算店铺的面积利用率展示面层高附加值，了解停车位水电气有线电视网络等基本设施是否完善。

Choosing a good address does not mean choosing a good store. The store is carefully selected, and in addition to the address, the owners also need to fully calculate the area utilization rate of the store, display the added value of the floor height, and understand whether the basic facilities such as parking spaces, water, electricity, cable TV network, etc. are complete.

选中了铺位，初步谈好了，选址就算大功告成了吗？还有哪些“坑”需要避一避？现实过程中，小餐饮加盟店选址经常面临上一家租户转租的情况，此时一定要核实上一家有没有工商营业执照。

After selecting a shop and initially negotiating the price, is the site selection considered successful? What other pitfalls do we need to avoid? In the real process, small catering franchise stores often face the situation of subletting from the previous tenant. At this time, it is necessary to verify whether the previous tenant has a business license.

店铺选定后，进入议价环节。议价时不用说也知道，尽可能给自己争取利益的化，简而言之就是“找茬”。任何一家店铺，或多或少都会有缺憾，在跟房东交涉时，要做的就是尽可能将这些缺陷放大得细。不用担心别人说你是铁公鸡，毕竟能省下来的都是你以后的资金成本。

After the store is selected, it finally enters the negotiation stage. It goes without saying that when negotiating, it is important to strive for maximum benefits for oneself, in short, to find fault. Any store, to some extent, will have shortcomings. When negotiating with the landlord, it is important to magnify these defects as much as possible. Don't worry about others calling you an iron rooster, after all, all you can save is your future financial costs.

如果你不懂餐饮行业，那么你就要懂得知人善任，用人不疑。很多加盟店经营者非常负责，凡事都要亲力亲为，大到财务统计，小到柴米油盐，这样的结果导致他们疲惫不堪，巴不得48个小时才够用。其实，加盟店经营者的主要精力应该放在门店发展规划财务预算安排等需要深谋远虑的工作上。

If you don't understand the catering industry, then you need to know how to handle people well and use people without doubt. Many franchise store operators are very responsible and have to do everything themselves, from financial statistics to daily necessities. This results in them feeling exhausted and eager to spend 48 hours a day. In fact, the main focus of franchise store operators should be on the development planning, financial budget arrangement, and other work that requires careful consideration.