要确定你想要经营的产品和定位。根据自身经济情况选好项目，然后实地去考察市场，看产品大的目标用户有哪些，消费水平怎么样，消费习惯有哪些，进而确定产品的定位。

To determine the products and positioning you want to operate. Choose a project based on your own economic situation, and then conduct on-site market research to determine the target users, consumption levels, and consumption habits of the product, in order to determine its positioning.

产品的定位明确了，就可以开始选址了。选址考虑的是合法。签合同的时候要从多方面考虑，不管是直租还是转让，都要注意合同的合法性。生意好不怕租金高，所以也不要在租金上贪便宜或者是纠结太多，这个时候目光要放长远一些，不要因为一时的便宜而丢掉了今后的客源。

Once the positioning of the product is clear, the site selection can begin. The consideration for site selection is safety and legality. When signing a contract, it is important to consider multiple aspects, whether it is a direct lease or a transfer, and pay attention to the legality of the contract. A good business is not afraid of high rent, so don't be too greedy or indecisive about rent. At this time, you should have a long-term vision and not lose future customers because of temporary cheap prices.

店铺装修。根据产品和客户的定位来确定装修风格，行业不同对装修的要求则不同，一些行业对店铺的装修很敏感，有的则不。店铺装修更好能本着阳光健康的原则，所以在店铺的选材料和颜色方面要多和装修人员沟通，采用健康的材料，不管是对自己还是对他人都好。

Store decoration. Determine the decoration style based on product and customer positioning. Different industries have different requirements for decoration. Some industries are sensitive to store decoration, while others are not. Better store decoration should adhere to the principle of sunshine and health, so it is necessary to communicate more with the decoration personnel in the selection of materials and colors for the store, and use healthy materials, whether it is good for oneself or others.

一定要和团队协商好。一起商量并制定好一个合理的工作制度，其次是要合理分工，工作互补，采用什么样的经营方式，分红也要恰当配比，这些在开店之前就应该商量好，以免到经营的时候出现纠纷，影响生意又影响伙伴之间的感情。如果是个人开店的话，那么在这方面就可以少操心一些。

Be sure to negotiate with the team. Firstly, discuss and establish a reasonable work system together. Secondly, it is important to have a reasonable division of labor, complement each other's work, adopt appropriate business methods, and allocate dividends appropriately. These should be discussed before opening a store to avoid disputes during operation, which may affect business and relationships between partners. If it's a personal store, then you can worry less about it.

做好心理准备。开店是非常辛苦的一件事情，一条条列出来看上去并不难，但是实际操作的时候就难免遇到这样那样的问题。比如开店要进行的市场调查就是一件很辛苦的事情，只有亲自到大街小巷去多看多问，才能真正找到适合自己的店面。

Be mentally prepared. Opening a store is a very difficult task, and listing them one by one may not seem difficult, but in practical operation, it is inevitable to encounter various problems. For example, conducting market research when opening a store is a very difficult task. Only by personally visiting the streets and asking questions can one truly find a store that suits oneself.

准备好流动资金。开店除了要准备所需要的租金进货等资金外，还要准备一定数目的流动资金，这部分资金可以适当多准备一些，因为开店需要花钱的地方很多，如果少了，不容易周转。如果资金不充裕，那就在进货的时候每批量少一些，减少积压的可能。

Prepare working capital. In addition to preparing the necessary rental and procurement funds, opening a store also requires a certain amount of working capital. This amount of capital can be prepared appropriately, as there are many areas where opening a store requires spending, and if it is insufficient, it will not be easy to turnover. If the funds are not sufficient, then reduce the amount of each batch when purchasing to reduce the possibility of backlog.

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